Choosing Marketing for your overseas study and its potential development

Today, the rapid development of information technology has made the internet an important bridge for information exchange, business, communication, entertainment, etc. Therefore, the marketing industry is crowned as a magnet attracting a large number of human resources in the world.

If you want to become a professional marketer, to study and access a fertile source of knowledge, and most importantly, to permanently live and work in a foreign country, Canada will certainly not disappoint you.

Should I choose Marketing when studying abroad?
Which country is the best place to study Marketing?
Should I study Marketing in Canada?
Can you settle in Canada by studying Marketing in Canada?
Are there any scholarships available for Marketing students?

These questions definitely have shown up in your mind more than once when you are in the middle of career options. Let VIVAS help you answer all your queries through this post.

1. What to learn in Marketing courses?

What is Marketing? It is understood as the efforts of individuals and organizations to build brand image, convey values, improve sales efficiency, and satisfy customers’ needs, thereby winning their loyalty to the brand.

To achieve the above purpose, it is necessary to carefully study the consumers’ needs, analyze competitors and development trends of the market.

Marketing is an indispensable part of both a small enterprise and multinational cooperation or even only an individual on the way to popularize his brand to the masses of customers. Because of its necessity and importance, Marketing has become the spearhead of many prestigious training schools in the world.

Many international students have chosen to study Marketing in Canada, where they can enjoy an advanced education, study and improve their creative thinking skills, then earn an accredited degree in most of the countries of the world.

Most universities and colleges in the maple country have opened specialized training programs in Marketing or Advertising with continuous updates and innovation to give students more opportunities for experiencing the living environment.

The training is provided with a modern equipment system and by leading lecturers in Marketing with many years of experience in practice, research and teaching.

After studying Marketing in Canada, you can work in almost all fields such as tourism, entertainment, business, research, etc. Some typical positions are as follow:

• Marketing Manager: take responsibility for the branding strategy of the organization
• Marketing Executive: ensure plan maintenance and development, build customer files, manage supply and production data
• Marketing Assistant: research and analyze the target market, support statistics, draw up reports and contact partners
• Advertising Manager: supervise and boost campaign operations, manage the budget, maintain connections with customers and partners

2. What you need to become a good Marketer?

The first qualification that Marketers need to have is great creativity because they need to create a breakthrough for their organization’s success.

In addition, becoming a good marketer requires other skill combinations such as the ability to write, observe, listen, follow disciplines, prepare plans, work in a team and grasp trends quickly.

3. Should I study Marketing in Canada?

3.1. Potential careers

With a diverse international student structure from 150 countries around the world, Canada has been selected as the home of many famous international brands, opening up a vibrant job market.

As of 2019, the number of people working in the marketing industry in Canada is about 28,000, but with a high retirement rate of up to 80%, Canada desperately needs highly qualified human resources to replace.

According to the forecast of the demand for human resources in the field of marketing and advertising by the Government of Canada, until 2024, 8,900 new employees will be added to this field each year.

Moreover, Canada is a country with a high standard of living, businesses or organizations that want to stand firmly in the market need to build a close and reliable brand, as well as capture market trends and understand customers. Therefore, they always welcome and recruit talented marketers. After graduating from a Marketing program in Canada, you can work at:

• An advertising company
• An enterprise specializing in market research
• An organization of branding and products management
• Or a marketing department of any companies

3.2. Salary and income

In the past 5 years, the marketer’s annual income growth has been 15% (according to Canadian Business statistics). The marketing industry is considered the top field that can bring huge income to the employees not only in Canada but also in other countries.

The starting salary for newcomers in the industry ranges from CAD30,000 to CAD50,000 per year and increases at CAD50,000 to CAD100,000 a few years later or even more than that depending on their capacity and dedication.

3.3. Marketing careers are given priority to immigrate to Canada

In Canada and other countries, the lack of skilled workers in the Marketing field is hindering business development in the Industry 4.0 era. 

As a result, some provinces added Marketing jobs to the list of in-demand occupations for their provincial immigration program, making the ownership of Canada’s PR card easier to acquire for Marketing graduates.

Above is some general information about studying Marketing in Canada. It is hoped that VIVAS has partly helped you to get a decision on if you should choose to study Marketing.

You want advice on choosing the right school or building a FREE Canadian immigration route, please contact us, VIVAS – EDUCATION & IMMIGRATION with a team of consultants and lawyers via hotline (+1) 416 787 9192 (in Canada)  and  (+84) 286 652 2689 (in Vietnam).